|
Anheuser-Busch Europe announced
the recall of the recently introduced Budweiser 946ml bottle
sold through off-trade customers in the UK. This package
represents about 1 per cent of the Budweiser volume sold in the
market. No other Budweiser bottle or can packages in the UK or
any other countries are affected by this recall.
Anheuser-Busch investigation
This step is being taken as a
precautionary measure due to the shattering of a small number of
these bottles. Anheuser-Busch and glass manufacturer technical
experts are investigating the exact cause of the breakage.
"Budweiser is committed to
maintaining the highest quality standards, and the safety of our
consumers is of utmost importance," said Andrew J Day,
Managing Director and Vice President of European operations for
Anheuser-Busch. "While we have had fewer than 20 instances
of bottles breaking, we believe this precautionary recall is
appropriate."
Anheuser-Busch and off-trade
retailers that sell this product have begun to remove the
product from shelves. A small quantity of the remaining bottles
might still be in the hands of consumers who purchased it prior
to the recall.
The newly introduced bottle is
part of Budweiser's repositioning and restyling of its brand in
the market, which includes the end of the infamous 'whassup'
adverts.
The re-brand will include
changing the lettering on its packaging, from a block typeface
to script, in a bid to court the quality end of the alcoholic
beverages market.
|