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The
World of Coca-Cola,
Las Vegas
is
designed to capture each visitor's special experiences with the
world's favorite brand. These memories are brought to life
through several 2-3 minute video vignettes shown in the "
Storytelling Theater." Twenty-four separate stories are
rotated, so each visit will offer new tales to view. After
exiting the theater, visitors can use computers to type in their
own Coca-Cola memories.
Stories are told through a unique process called "Digital
Storytelling," an art form pioneered by multimedia
developer Dana Atchley. Atchley has taken the latest in
technology and applied it to the world's oldest art
form–storytelling.
The
March 1998 AV
Video Multimedia Producer
tells the in-depth story of the
World of Coca-Cola production: Always Interactive
describes how Dana Atchley Productions helps Coca-Cola make
digital storytelling part of pop culture with an interactive
exhibit in Las Vegas.
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Online
articles about the World
of Coca-Cola Storytelling Theater
Fast
Company Magazine
Experience the Real Thing
by Jill Rosenfeld
New Media Magazine
Interactivity Goes Better with Coke by
Louis M. Brill
TCI
Magazine
Theme Me Up, Scotty
by David Barbour
World
of Coca-Cola
Apple Website Story
Coca-Cola
Related Links
Individual websites devoted to Coca-Cola.
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